VZUG, STUDIO APARTMENTO
Commissioned by Studio Apartmento, summer 2025. V-ZUG's new Melbourne showroom on Church Street, Richmond, designed by Gabriel Castelló Pinyon. The first V-ZUG studio globally to introduce colour—ochre throughout, homage to the Australian outback. Walking in, the colour held everything. Not Uluru exactly, but close. That burnt orange saturation fills the space, Ross Gardam furniture sitting inside it, Swiss minimalism meeting the Australian outback desert.
Setting up lights for the oven shot, the orange artwork reflected in the glass. Blade Runner 2049, Villeneuve's desert scenes, where everything becomes monochromatic amber. The reference arrived, then disappeared. Later, the colourist grading, Jack Thompson, arrived at the same idea independently. The grade became inevitable.
A showroom built for architects and designers to experience Swiss appliances firsthand, shot as homage to a film about memory and light.
Behind the Scenes
